Creed names this fragrance Wild Vetiver, then does something unexpected with that vetiver: buries it. The opening is bergamot and Timur pepper; the heart is rose centifolia - bright, dewy, a little fruity - with blackcurrant and geranium alongside. The vetiver arrives only in the base, providing green, woody structure without dominance. It is, in effect, a rose fragrance with a deceptive name.
Released March 2026, it’s Creed’s first major launch of the year, positioned as a counterpoint to the house’s heavier leather and oud-forward compositions. The dual-wear ambiguity - equally comfortable on men and women - reflects the quieter direction Creed has been moving since the Kering acquisition: away from overt masculinity markers, towards skin-close complexity. The misdirection is the point. It smells like open ground in early morning, green and fresh on the surface, genuinely considered underneath.
$610 - creedboutique.com